Starbucks Via in 12 Single-Serve Sachets

Starbucks Via in 3 Single-Serve Sachets

Starbucks Via Italian Roast

Starbucks Via Italian Roast consists of extra bold instant and microground coffee. The first taste, you can’t tell whether it’s brewed coffee or instant coffee as the bold flavor of the microground Arabica coffee hides the fact it’s instant coffee.

However, unlike what most people think, Starbucks Via is instant coffee but it’s not 3-in-1 coffee as there are no sugar or creamers mixed in it, therefore retaining the aromatic flavor of the coffee.

Starbucks Via Colombia is made of medium instant and microground coffee where it is milder in flavor and taste.

To make Starbucks Via coffee, you just need to add 180ml hot water, and perhaps milk, sugar or creamer too as necessary.

Both Starbucks Via Colombia and Italian Roast are originated from Colombia.

In Malaysia, Starbucks Via are available in 3-count (MYR 8.00) or 12-count pack (MYR 28.00), in two flavors — Colombia and Italian Roast in all Starbucks stores.

In Singapore, Starbucks Via are available in 3-count ($3.90) or 12-count pack ($13.90), in Colombia, Italian Roast and Decaf Italian Roast in all Starbucks stores.

From October 6-9, 2010, you’ll get a complimentary Tall Starbucks drink with the purchases of 6-pack of new Starbucks VIA Flavored Coffee.

Only available to US and Canada.

For more information, visit the official site.

Clearly, Starbucks is keen to own a stake in the lucrative instant coffee market, although Starbucks denies that Starbucks Via is an instant coffee. Starbucks quoted in its website: -

This is not instant coffee as you know it. This is rich, flavorful Starbucks© coffee in an instant.