Onward by Starbucks’ CEO Howard Schultz

Howard Schultz's Onward

Onward by Starbucks’ CEO Howard Schultz is now available.

On February 26, 2008, customers at 7,100 Starbucks stores in the US were asked to leave. For the next three hours every barista in every Starbucks was retrained in the art of making the perfect espresso. The act was unprecedented, but proof of just how dire things were becoming at a company that could once do no wrong.

Get Onward: How Starbucks Fought for Its Life without Losing Its Soul now!