Clearly, Starbucks is keen to own a stake in the lucrative instant coffee market, although Starbucks denies that Starbucks Via is an instant coffee. Starbucks quoted in its website: -

This is not instant coffee as you know it. This is rich, flavorful Starbucks© coffee in an instant.

First Class Aroma’s 3-in-1 Ipoh White Coffee Cappuccino is a premium instant white coffee produced by the famous Yee Kong Coffee Powder factory. First Class Aroma’s Ipoh White Coffee Cappuccino is definitely aromatic and certainly first class. It tastes a lot better than Old Town 3-in-1 Classic White Coffee.

Old Town 3-in-1 Classic White Coffee is unarguably the best in the Old Town White Coffee range. As usual, the classic taste always stand out better than the others with added flavors.

So far, this is the best 3-in-1 white coffee you can find in the market. Or have you found any new 3-in-1 white coffee that taste better?

Old Town Ice Cold White Coffee is suitable for coffee drinkers who like their coffee cold as all you need to do is add cold water and ice cubes. You don’t even need hot water to prepare the drink as the powder is made to melt even in icy cold water. And the taste? It tastes just like the Original Ipoh Old Town White Coffee. The verdict, I like this a lot better than Old Town Hazelnut White Coffee as it is sweeter and has more taste.

Super Charcoal Roasted Ipoh White Coffee is one of the best 3-in-1 instant white coffees around. The coffee is amazingly aromatic with added freeze dried instant coffee, it’s delicious and one of my favorite 3-in-1 white coffee.

Available at most supermarkets, Super Charcoal Roasted Ipoh White Coffee retails at MYR 10.49 at Cold Storage while other supermarkets sells at around MYR 11.49.

Old Town Hazelnut White Coffee is one of the most popular products in Ipoh Old Town White Coffee instant coffee range. However, unlike the Oldtown’s Hazelnut White Coffee available in the kopitiam, Old Town Hazelnut White Coffee 3-in-1 instant coffee somehow lacks the real flavor the former has. Even though it’s smooth, the original flavor is certainly better than Hazelnut.

My mug of Old Town Hazelnut White Coffee with ice

Valiant White Coffee is an instant white coffee. Valiant White Coffee has a mild taste and does not taste sweet at all. Maybe this is how all other white coffee ought to taste like. Even though I strongly feel something is missing.

My mug of Valiant White Coffee

Nescafe has recently come out with Nescafe Gold 3-in-1 to reward its customers.

Nescafe 3-in-1 claims to have a rich aroma and a more distinctive taste. However, it tastes almost similar to its Regular 3-in-1 except it has slightly better taste and nothing really distinctive.

Comes in a packet of 20 sachets, Nescafe Gold 3-in-1 retails at RM 9.90 at Jusco Supermarkets.