Coffee Baristas in Bikinis

Coffee Baristas in BikinisRunning an independent coffee shop against big-names like Seattle headquartered Starbucks is no picnic. In Salem, Oregon, a new drive-thru coffee stand decided to take a new tack in the competitive world of coffee. They picked their coffee serving baristas to work in bikinis.

Owners Adam and Steven were feeling the pressure when government rules blocked clear access from a popular road into their drive-thru — so they decided to fight back with creativity. Their sales have doubled to $1,000 a day since their employees started dressing down. Coffee Nation is a partner with Hawaiian Tropic sunscreen to serve your coffee with a smile – and from the kind of server that many men appreciate greatly.

The approach is fun, different – and definitely attention getting. Coffee Nation also gets paid by Hawaiian Tropic to promote their product. It’s a partnership thats satisfying to customers, partners, and owners — and a unique way to get some attention.