Onward by Starbucks’ CEO Howard Schultz

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Howard Schultz's Onward

Onward by Starbucks’ CEO Howard Schultz is now available.

On February 26, 2008, customers at 7,100 Starbucks stores in the US were asked to leave. For the next three hours every barista in every Starbucks was retrained in the art of making the perfect espresso. The act was unprecedented, but proof of just how dire things were becoming at a company that could once do no wrong.

Get Onward: How Starbucks Fought for Its Life without Losing Its Soul now!

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Disclaimer: The writer is a coffee lover and is not paid in any way including monetary to review the specified coffee or cafe. The writer does not endorse and favor any brand over another brand and does not represent any coffee brands. Comments that are irrelevant whether they are business proposal or comments addressing the particular business will be ignored and will not be published.

1 comment so far ↓

#1 Daniel on 08.16.11 at 12:09 am

As a business student I might give this a read. You can hate on Starbucks all you want, but they’ve been able to turn coffee into a mega-business in a country where people think coffee is meant to taste bad.

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