Introducing Starbucks VIA Instant Coffee

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Almost eight months after Starbucks Corp. began selling its Via instant coffee in Seattle and Chicago, the company extended the offering of the dissolvable drink to the rest of the country and in its Canadian stores on September 29, 2009.

Clearly, Starbucks is keen to own a stake in the lucrative instant coffee market, although Starbucks denies that Starbucks Via is an instant coffee. Starbucks quoted in its website: –

This is not instant coffee as you know it. This is rich, flavorful StarbucksĀ© coffee in an instant.

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Disclaimer: The writer is a coffee lover and is not paid in any way including monetary to review the specified coffee or cafe. The writer does not endorse and favor any brand over another brand and does not represent any coffee brands. Comments that are irrelevant whether they are business proposal or comments addressing the particular business will be ignored and will not be published.

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