Want A Thriving Coffee Shop? Open Next To A Starbucks

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Soon after declining Starbucks’s buyout offer, Hyman received the expected news that the company was opening up next to one of his stores. But instead of panicking, he decided to call his friend Jim Stewart, founder of the Seattle’s Best Coffee chain, to find out what really happens when a Starbucks opens nearby. “You’re going to love it,” Stewart reported. “They’ll do all of your marketing for you, and your sales will soar.”

The funny thing about Starbucks is it’s helped to create a coffee culture filled with a significant number of people who don’t actually like Starbucks—which means that, despite conventional wisdom, it’s actually a good thing to be a mom & pop coffee shop with a Starbucks nearby, writes Slate. Instead of stealing your business, you get the spillover from their store. “They’ll do all of your marketing for you, and your sales will soar.”

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Disclaimer: The writer is a coffee lover and is not paid in any way including monetary to review the specified coffee or cafe. The writer does not endorse and favor any brand over another brand and does not represent any coffee brands. Comments that are irrelevant whether they are business proposal or comments addressing the particular business will be ignored and will not be published.

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