Prediction: Starbucks Wi-Fi will soon be free

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Starbucks, the giant coffee chain with 13,168 locations worldwide, was a pioneer in rolling out wireless Internet access for customers. Along with partners T-Mobile and Hewlett-Packard, the company offers Wi-Fi for those who pay either a one-time connection fee or a monthly fee for all the Wi-Fi you can handle.

When Starbucks introduced for-pay Wi-Fi in 2002, it seemed like a great deal (especially for business customers who could expense it). But five years later, the model appears old and stale and ready for a complete overhaul.

Prediction: Starbucks will start rolling out free Wi-Fi access within one year.

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Note: Wi-Fi in Starbucks Malaysia is already free.

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Disclaimer: The writer is a coffee lover and is not paid in any way including monetary to review the specified coffee or cafe. The writer does not endorse and favor any brand over another brand and does not represent any coffee brands. Comments that are irrelevant whether they are business proposal or comments addressing the particular business will be ignored and will not be published.

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